Infographic: 10 tips for your successful website relaunch

From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.

Relaunches are substantial, complex and can involve risks. However, constant adjustments are necessary to improve your page’s usability and functionality. That’s why you should carefully coordinate every single step.

Exact planning and predefined goals are crucial in order to be able to determine the success of your implementation. A backup system can be helpful for saving all website data before taking measures.

You should also consider existing redirects: If the domain changes, it is especially important that those URLs showing the most traffic or those with a lot of link power are permanently redirected to the URLs of the new domain. Finally, a relaunch does not only involve changes on the website but also adapting the social media profiles and tracking codes.

Watch out for these 10 important relaunch tips - Like that you will be all set for a fresh start of your page!

10_things_your_customers_wish_you_knew_about_them

Your customers are always open to your offerings, but the reality is that you should also try to learn more about them as well. Doing so will allow you to offer better services and a higher quality experience, not to mention that you will have the ability to grow your business as well. With that in mind, here are some things that you should know about your customers.

1- Customers will always pride value over speed, because in the end they want a good result rather than anything else. This is why you should try to deliver the best possible results and value instead of just rushing your job.  This is the main reason why people will abandon your brand.

2- Offer a personalized, customized experience. A more personal experience offered waiters 23% more tips, not to mention that your customers will return quite often if you deliver a personal experience.

3- Try to remember the name of your customers. It’s something that makes the purchase experience more profound, so just keep that in mind.

4- A pleasant surprise can deliver amazing value to any customer. At the end of the day, we all want to be surprised so offering boosts, benefits or price reductions to customers will brighten their day. It will also get to boost your revenues in the end.

5- Good will and kindness is imperative if you want lasting customer experiences. It’s all about value and attention to detail, and customers will always appreciate that!

6- Create a loyalty program and stick to it if you want to deliver a great experience to your customers. It’s an exciting way for them to spend less, and you get to have return customers. Basically, both of you are in the win.

7- Writing good content is imperative and if you want to do something even better, try to create content that shares a story. Stories will always sell and they will offer you the perfect way to connect with your audience.

8- If you have issues with innovating, reaching out to your customers is a great idea. 60% of all innovations come from customers, so try to work with your customers and create an amazing experience for them all while harnessing their creativity.

9- Try to sell the idea of having a good time instead of low prices. Doing this will make your customers associate your brand with time well spent, and that will obviously give you a better ROI.

10- Avoid talking about money, instead start talking about other ideas. Sometimes doing this will backfire and you might lose clients. Instead, try to avoid talking about this and offer happier topics.

These are some of the most important things that you need to know about your customers. Keep in mind that not all your customers might share their demands and ideas with you, so using this list is a great insight into their mind. Use our ideas and harness their power all so that you can boost your brand as fast as possible. Do that now and you will see a great return on investment!

Is Email Marketing Dead?

In the past few years, more and more people have started to rely on the new methods of marketing, seemingly leaving the older ones behind. That’s why email marketing and content marketing are not as popular as they were before, however stating that these marketing methods are dying is not true at all. In fact, plenty of businesses are already using them and integrate them via a CRM solution or any other method in order to generate incredible results for their company. But, are there any benefits that come from using email marketing or content marketing in this day and age?

Better one on one relationship with customers

Email marketing helps companies acquire a direct meeting with the customer in the virtual world. Sending messages to the customer and keeping him informed is necessary if you want to create and nurture a relationship with him. There’s nothing better than that feeling of opening up a mail and receiving the latest information from the company you follow, and that’s why all businesses should harness the power of email and content marketing immediately.

Better exposure

There are many types of marketing nowadays that can offer great exposure, but email marketing isn’t dead for a reason. That would be the fact that it can deliver a massive reach without requiring a lot of investment in the first place. Instead, it helps you create a mailing list and connect with new people that might be interested in your offerings. According to a survey from inc.com, 46% of all companies in the US use email marketing, CRM solutions and many other tools to get closer to their customers.

Easy to get into

Creating an email marketing list is easy and you can easily grow that list to thousands of mails. The idea is to offer a great piece of content for free and ask for the mail address in return. Make sure that you create a list of mails for whom people volunteered to deliver that piece of information. The last thing you want is to have emails listed as spam.

More sales

When you create a content marketing and email marketing campaign you let potential leads know about your offering. This helps you generate a lot more sales than ever before, and the results you can get here are huge. You can obtain anywhere from 20% to a 400% increase in sales, it all comes down to your copywriting skill, your offering and many other features.

You have hundreds of software tools to use

One of the things which show that email marketing is far from dead is that according to Capterra, there are more than 250 email marketing software solutions on the market. They can help you grow your list and maintain it as well as share your content to your audience without a problem.

Mobile marketing is booming right now

More than 75% of Gmail users are accessing their mails on mobile devices and there are countless millions of users that you can reach on mobile via their mail. That’s why you have to focus on creating content marketing and email marketing campaigns focused on mobile users because not only is marketing via email not dead, in fact it’s the best way to reach customers even while they are on the go.

As you can see, email marketing and content marketing are far from dead. With a good CRM solution and quality content you can really get incredible results and a very good user experience. All you have to do is to go ahead and create such a marketing campaign, focus on e-marketing  because even if it might seem old, connecting with customers via mail is still the future and it’s well worth the time investment!

E-Mail Marketing VS Social Media Marketing

Social media is our home. And it’s difficult to hear anything against it. You’re probably even wondering that what the point of a comparison is when we all know the answer – social media, of course!

But, while we hate to break your bubble, this is not the truth. E-mail marketing still has the power to crush social media marketing. Here are some reasons why:

1)    Simple Numbers

According to some basic facts, the email accounts are almost three times more than the accounts on Facebook and Twitter, combined! That’s almost 3 billion accounts! In fact, Facebook and Twitter only make up of 0.2% of the emails sent every day.  If for example, we enumerate the number of emails sent out every day to be a full cup of rice, Facebook posts only make up to be 10 grains while twitter is only 4 grains of the whole bowl! (Spam not included).

2)    Email is the most personal medium

Many think that Facebook is one the most personal mediums out there, but when you look at the stats, it’s quite the contrary. Since a lot of people do not use Facebook, especially if you want to target some older audiences, Facebook loses its approach to the vast majority of the population. In fact, many businesses use emails for a more professional form of contact. This makes email one the best marketing medium as well.

3)    Emails are the most “business-y” medium

Even though some businesses use social media platforms like Facebook for communication purposes, when it comes to building up business-related relationships and communicating with your clients and partners, emails are thought of as the most “grown-up” and “serious” form of communication there is. So basically, with email marketing you can target all your potential customers in a very professional way, focusing all your resources and energy on that one platform - while on the other hand if you want to use social media, you have to divide your focus on multiple platforms in order to expand your reach, which makes quality suffer.

4)    Email is a transactional medium

People already expect offers and promotions through emails. When they open up their inbox, they are already primed and might even trust the email promotions much more than trying out an offer on a new and unexpected platform. Taking Facebook, for example, you don’t expect any offers in your inbox and if you do get them, you will become immediately annoyed and delete or ignore the message.

5)    Email gets more attention per customer as compared to other mediums

Email is a much more “invasive” form and you will definitely be more likely to read something lying in your private inbox as compared to a post someone made. In fact, chances are that your post doesn’t even show up on their homepage. You have a much higher chance of missing out on reaching your potential clients as compared to using email marketing.

Contrary to your thoughts, Email has won the marketing competition while social media lost significantly.

this is a test: Create An Effective Website Colour Scheme

Create An Effective Website Colour Scheme: This article is from Ahmed El Dabaja 's blog. One of the hardest parts in web design is creating a unique, effective color s...

Create An Effective Website Colour Scheme

This article is from Ahmed El Dabaja 's blog.

One of the hardest parts in web design is creating a unique, effective color scheme. Not only will your site's 

colors give it personality, it will create a lasting impression on your visitors.

Contrast

Pick colors that provide enough contrast to make your text stand out. Stay away from using light on light or 

dark on dark. Remember your emphasis is on getting your message read. An unread message is a useless 

message.

Keep It Simple

Choose 3 or 4 colors for your site, and use only those colors (or shades of those colors). Decide ahead of time 

which colors you're going to use, and stick to it.

Complementary Colors

 Complementary colors are opposite each other on a color wheel. The 3 most common sets are:

* red and green

* blue and orange

* yellow and purple.

These colors work surprisingly well together.

Complementary colors also are a good way to pick colors that will be easily readable against a certain 

background: look for the exact opposite color to maximise readability.

Analog Colors

 Another approach: Pick one main color, and choose colors near it on the color wheel to support it. Red, 

for example, goes well with its analog colors, orange and yellow. If overdone, this can make your site look 

too bright, but in moderation the results can look good. It's no coincidence that these combinations often 

occur in nature.

Chromatic Colors

 Another method, chromatic colors use different shades and hues of 1 color for your entire design -- nothing 

else except black and white. For example, you might use light blue, bright blue and dark blue together. This 

creates a sleek and professional look.

Take Colors From Nature

Lack of ideas for a color scheme? Go for a walk outside. Take a look at plants, landscapes, and animals. 

Nature knows how to use colors -- learn from it.

Color Blindness

Try to make sure that your design uses color to make itself aesthetically pleasing, but doesn't rely on the 

color scheme for anything essential. Statistics show that perhaps 10% of the web users are at least partially 

color blind, so make sure they can at least read your text.

Ahmed El Dabaja