Social media is our home. And it’s difficult to hear anything against it. You’re probably even wondering that what the point of a comparison is when we all know the answer – social media, of course!
But, while we hate to break your bubble, this is not the truth. E-mail marketing still has the power to crush social media marketing. Here are some reasons why:
1) Simple Numbers
According to some basic facts, the email accounts are almost three times more than the accounts on Facebook and Twitter, combined! That’s almost 3 billion accounts! In fact, Facebook and Twitter only make up of 0.2% of the emails sent every day. If for example, we enumerate the number of emails sent out every day to be a full cup of rice, Facebook posts only make up to be 10 grains while twitter is only 4 grains of the whole bowl! (Spam not included).
2) Email is the most personal medium
Many think that Facebook is one the most personal mediums out there, but when you look at the stats, it’s quite the contrary. Since a lot of people do not use Facebook, especially if you want to target some older audiences, Facebook loses its approach to the vast majority of the population. In fact, many businesses use emails for a more professional form of contact. This makes email one the best marketing medium as well.
3) Emails are the most “business-y” medium
Even though some businesses use social media platforms like Facebook for communication purposes, when it comes to building up business-related relationships and communicating with your clients and partners, emails are thought of as the most “grown-up” and “serious” form of communication there is. So basically, with email marketing you can target all your potential customers in a very professional way, focusing all your resources and energy on that one platform - while on the other hand if you want to use social media, you have to divide your focus on multiple platforms in order to expand your reach, which makes quality suffer.
4) Email is a transactional medium
People already expect offers and promotions through emails. When they open up their inbox, they are already primed and might even trust the email promotions much more than trying out an offer on a new and unexpected platform. Taking Facebook, for example, you don’t expect any offers in your inbox and if you do get them, you will become immediately annoyed and delete or ignore the message.
5) Email gets more attention per customer as compared to other mediums
Email is a much more “invasive” form and you will definitely be more likely to read something lying in your private inbox as compared to a post someone made. In fact, chances are that your post doesn’t even show up on their homepage. You have a much higher chance of missing out on reaching your potential clients as compared to using email marketing.
Contrary to your thoughts, Email has won the marketing competition while social media lost significantly.
