Infographic: 10 tips for your successful website relaunch

From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.

Relaunches are substantial, complex and can involve risks. However, constant adjustments are necessary to improve your page’s usability and functionality. That’s why you should carefully coordinate every single step.

Exact planning and predefined goals are crucial in order to be able to determine the success of your implementation. A backup system can be helpful for saving all website data before taking measures.

You should also consider existing redirects: If the domain changes, it is especially important that those URLs showing the most traffic or those with a lot of link power are permanently redirected to the URLs of the new domain. Finally, a relaunch does not only involve changes on the website but also adapting the social media profiles and tracking codes.

Watch out for these 10 important relaunch tips - Like that you will be all set for a fresh start of your page!

10_things_your_customers_wish_you_knew_about_them

Your customers are always open to your offerings, but the reality is that you should also try to learn more about them as well. Doing so will allow you to offer better services and a higher quality experience, not to mention that you will have the ability to grow your business as well. With that in mind, here are some things that you should know about your customers.

1- Customers will always pride value over speed, because in the end they want a good result rather than anything else. This is why you should try to deliver the best possible results and value instead of just rushing your job.  This is the main reason why people will abandon your brand.

2- Offer a personalized, customized experience. A more personal experience offered waiters 23% more tips, not to mention that your customers will return quite often if you deliver a personal experience.

3- Try to remember the name of your customers. It’s something that makes the purchase experience more profound, so just keep that in mind.

4- A pleasant surprise can deliver amazing value to any customer. At the end of the day, we all want to be surprised so offering boosts, benefits or price reductions to customers will brighten their day. It will also get to boost your revenues in the end.

5- Good will and kindness is imperative if you want lasting customer experiences. It’s all about value and attention to detail, and customers will always appreciate that!

6- Create a loyalty program and stick to it if you want to deliver a great experience to your customers. It’s an exciting way for them to spend less, and you get to have return customers. Basically, both of you are in the win.

7- Writing good content is imperative and if you want to do something even better, try to create content that shares a story. Stories will always sell and they will offer you the perfect way to connect with your audience.

8- If you have issues with innovating, reaching out to your customers is a great idea. 60% of all innovations come from customers, so try to work with your customers and create an amazing experience for them all while harnessing their creativity.

9- Try to sell the idea of having a good time instead of low prices. Doing this will make your customers associate your brand with time well spent, and that will obviously give you a better ROI.

10- Avoid talking about money, instead start talking about other ideas. Sometimes doing this will backfire and you might lose clients. Instead, try to avoid talking about this and offer happier topics.

These are some of the most important things that you need to know about your customers. Keep in mind that not all your customers might share their demands and ideas with you, so using this list is a great insight into their mind. Use our ideas and harness their power all so that you can boost your brand as fast as possible. Do that now and you will see a great return on investment!

Create An Effective Website Colour Scheme

This article is from Ahmed El Dabaja 's blog.

One of the hardest parts in web design is creating a unique, effective color scheme. Not only will your site's 

colors give it personality, it will create a lasting impression on your visitors.

Contrast

Pick colors that provide enough contrast to make your text stand out. Stay away from using light on light or 

dark on dark. Remember your emphasis is on getting your message read. An unread message is a useless 

message.

Keep It Simple

Choose 3 or 4 colors for your site, and use only those colors (or shades of those colors). Decide ahead of time 

which colors you're going to use, and stick to it.

Complementary Colors

 Complementary colors are opposite each other on a color wheel. The 3 most common sets are:

* red and green

* blue and orange

* yellow and purple.

These colors work surprisingly well together.

Complementary colors also are a good way to pick colors that will be easily readable against a certain 

background: look for the exact opposite color to maximise readability.

Analog Colors

 Another approach: Pick one main color, and choose colors near it on the color wheel to support it. Red, 

for example, goes well with its analog colors, orange and yellow. If overdone, this can make your site look 

too bright, but in moderation the results can look good. It's no coincidence that these combinations often 

occur in nature.

Chromatic Colors

 Another method, chromatic colors use different shades and hues of 1 color for your entire design -- nothing 

else except black and white. For example, you might use light blue, bright blue and dark blue together. This 

creates a sleek and professional look.

Take Colors From Nature

Lack of ideas for a color scheme? Go for a walk outside. Take a look at plants, landscapes, and animals. 

Nature knows how to use colors -- learn from it.

Color Blindness

Try to make sure that your design uses color to make itself aesthetically pleasing, but doesn't rely on the 

color scheme for anything essential. Statistics show that perhaps 10% of the web users are at least partially 

color blind, so make sure they can at least read your text.

Ahmed El Dabaja